‘I feel like a new designer’: inside the renaissance of Tory Burch

2024-07-07

Tory Burch's Radical Reinvention: Embracing Experimentation and Shedding the "On-Brand" Shackles

Tory Burch, the New York-based designer, has undergone a remarkable transformation in the past five years, shedding her uptown polish and signature "Reva" ballet pumps to embrace a more freewheeling, experimental approach to fashion. Inspired by diverse sources, from handbag construction to Japanese origami, Burch's latest collections showcase a bold new vision that is resonating with a new generation of trend-hungry consumers.

Redefining the Tory Burch Brand: A Toryssaince in the Making

Embracing Experimentation and Shedding the "On-Brand" Shackles

Tory Burch's journey of reinvention began with a rare pause during the COVID-19 pandemic, which allowed her to step back and reevaluate the essence of her brand. Stepping down as CEO in 2019 also enabled her to focus nearly 100% of her time on design, leading to a Shaker-inspired collection for Spring/Summer 2021 that showcased both creativity and restraint. This collection, presented via lookbook due to the pandemic, was a "palate cleanser and a restart" for Burch, as she sought to rethink everything while balancing the needs of her longtime customers.

Challenging Perceptions and Embracing the Unexpected

Burch's desire to move away from the notion of being "on-brand" was a driving force behind her transformation. She found the concept of being "on-brand" to be limiting and at odds with her own creative vision. By employing stylist Brian Molloy and reinvigorating her design team, Burch set out to create collections that would allow her customers to "cover the label and get a sense of who we are, and that that is something different to everybody else."

Fabric, Silhouette, and Texture: The New Tory Burch Aesthetic

Burch's Autumn/Winter 2024 collection is a testament to her newfound approach, with a focus on fabric and silhouette. Garments were crafted from the "inside out," inspired by handbag construction and Japanese origami. Flared lines, nipped waists, and "unravelling" ruffles create a sense of fluidity and movement, while a diverse range of textures, from glossy mock croc to papery leather and shimmering tweeds, add depth and interest to the collection.

Embracing Ambition and Empowering Women

Burch's journey of reinvention is not just about her brand; it's also a personal exploration of ambition and empowerment. She has embraced the word "ambition" and used it to inspire a new generation of designers and entrepreneurs. Through the Tory Burch Foundation, she has awarded over 0 million in funding to female entrepreneurs, and her commencement speech at Parsons School of Design encouraged graduates to "find your purpose" and not be defined by others' perceptions.

Redefining American Fashion: Tory Burch's Influence and Legacy

As one of the faces of American fashion, Burch embraces the term and the influence that American designers have had on the industry. She cites the work of Claire McCardell, who pioneered the casual, comfortable sportswear aesthetic in the 1940s and 1950s, as a key inspiration. Burch's own collections now aim to empower women, with pieces that make them feel "beautiful, confident, and unique, but mostly powerful."

The "Pierced" Mule: A Symbol of the New Tory Burch

The "Pierced" leather mule, a best-selling and trend-setting shoe from Burch's collections, epitomizes the brand's transformation. With its metal hoops puncturing the leather, it is a symbolic evolution of the classic "Reva" ballet pump, representing Burch's embrace of the unexpected and her willingness to challenge perceptions of what her brand represents.

Article "tagged" as:

Fashion

Top Articles

Straight from the runway, Bottega Veneta’s playful animal-shaped beanbag chairs are now for sale

Bottega Veneta's Spring/Summer 2025 fashion show featured a surreal menagerie of 460 animal-shaped b

5 TikTok summer beauty hacks actually worth trying

This article discusses five TikTok beauty hacks for the summer. The "pearl skin" trend aims for a su

LSpace Opens Flagship Store at Fashion Island in Newport Beach

LSpace, a California-based swimwear and lifestyle brand, has opened its first permanent flagship sto

Fashion Podcaster Alyssa Vingan Tells Us Which Trends She Just Can’t Part With

Alyssa Vingan, a former Editor-in-Chief of Nylon and Fashionista, now hosts a weekly fashion and bea

Unveiling the Essence: D.S. & Durga's Immersive Fragrance Journey in Silver Lake

D.S. & Durga, a cult American perfume brand founded by David and Kavi Moltz, recently opened its sec

‘I feel like a new designer’: inside the renaissance of Tory Burch

The article discusses Tory Burch's evolution as a fashion designer over the past five years. After t

Boat Shoes, Functional Luxury Bags Define Men’s Accessories Brands’ Collections at Milan Fashion Week

The article highlights the key accessories trends at Milan Men's Fashion Week for spring 2025. It di

New Kids on the Block, Paula Abdul bring their Magic Summer Tour to FirstBank Amphitheater

On July 16, 2024, the iconic pop group New Kids on the Block performed at the FirstBank Amphitheater

The Insights of Aptus Capital Advisors' Portfolio Manager David Wagner

Aptus Capital Advisors' David Wagner joins Market Domination. He believes the market's path of least

‘Sublime eternal love exists within each one of us’: David Lynch on music, friendship and life’s biggest mystery

David Lynch's cinematic universe is filled with music, from industrial drones to soaring ballads. Hi

Why the NHL Avoids Christmas Games While NFL and NBA Play on This Day

The NHL has a long tradition of avoiding Christmas Eve and Day games. This started in 1972 to give p

Bianca Censori's Unconventional Birthday Celebration Sparks Debate

Bianca Censori celebrated her 30th birthday with an unconventional nude video shoot for Kanye West,

British tennis star Jack Draper vomits during dramatic US Open semifinal loss, Jannik Sinner advances

The article describes the semi-final match between British player Jack Draper and Italian Jannik Sin

Do celebrity endorsements (political or otherwise) actually work?

The article discusses how celebrities often earn more from endorsement deals and brand partnerships

Discovering Toledo's Hidden Gems: A Year of Unforgettable Experiences

In Toledo, Ohio, 13 Action News' segment "Hittin’ the Town" showcases the region's diverse enterta

27 TV Shows to Watch This Fall

The upcoming fall television season promises a diverse lineup, including spinoffs and new adaptation

‘The Office’ actress Kate Flannery to make appearance at El Paso Chihuahuas baseball game

Kate Flannery, known for her role as Meredith Palmer in the hit TV series "The Office," will make an

Reviving Neighborhood Spirit: The Power of Youth Work in Building Community

In her article for the Institute for Family Studies, Dixie Dillon Lane reflects on the decline of tr

Ciara's Expanding Family: A Journey of Love and Laughter

Ciara, the Grammy-winning singer, is open to expanding her family with her husband, Russell Wilson.

Kids And Trucks Takeover Downtown Kaukauna

The annual "Touch a Truck" event in Kaukauna, Wisconsin, attracted around 600 people of all ages to

Stray Kids Played With Kittens, And I’ve Never Been More Jealous Of A Cat

The article features a group of K-pop idols, including Lee Know, Bang Chan, Felix, Han, and I.N., pl

WVU Foundation raises record amount of money – more than 2 million

The WVU Foundation has announced a record-breaking fundraising year, with over 2 million raised i

Unraveling the Tangled Web: Trump's Allies Ascend to Top Justice Department Roles

The article discusses the nomination of Donald Trump's former criminal defense attorneys for top pos

Florida Lawmakers Resist Governor's Call for Special Session on Immigration

Florida lawmakers are primarily tasked with passing an annual state budget during their 60-day sessi

3 Stocks With the Potential to Double Your Money in 2 Years

The article discusses three high-growth stocks with the potential to double investment within the ne

‘We’re preparing for a rainy day:’ Finance Committee slashes more than million from Mayor’s proposed budget in first meeting

The Jacksonville City Council Finance Committee has slashed tens of millions of dollars from Mayor D

Eagles Fans Turn Criticism into Compassion with Generous Wildfire Relief Efforts

Amid nationwide criticism of Eagles fans following a viral incident, a group of supporters is shifti

Troopers: Driver dies when car hits steamroller along I-26 in Orangeburg County

A tragic accident occurred on Interstate 26 in Orangeburg County, South Carolina, where a 2016 Mazda

Two Juveniles Arrested After Car-Shot Incident Near Longmont

Two juveniles were arrested after a series of shots were fired from a car near Longmont. Deputies he

Police: Woman charged after fleeing traffic stop with children in car

A woman in North Charleston, South Carolina, was arrested after a high-speed chase that resulted in

St. Paul car crash, fireworks explosion leaves 1 dead

A tragic incident occurred in St. Paul, Minnesota, where a man crashed his car into a light pole, ca

Woman, 25, killed when car crashes into pickup truck on I-4 in Orange County

A 25-year-old woman from Kissimmee, Florida, was killed in a crash on Interstate 4 in Orange County.

Anything with wheels goes at the Ephrata Car Show

The article describes the 2024 Anything with Wheels Car Show & Shine in Ephrata, Washington, where c

Helldivers 2: Exploring the Possibilities of a Multiplatform Release

The article discusses the possibility of Helldivers 2, a popular video game, being released on the X

Grasshopper CEO Suda51 says people ‘care too much’ about Metacritic scores

Goichi Suda, the CEO of Grasshopper Manufacture, believes that the gaming industry's excessive focus

Do Video Games Enjoy the Same Worth and Status as Football and Rugby?

The video game industry has surpassed the music and film industries in revenue generation. While som

Paul W.S. Anderson To Direct ‘The House Of The Dead’ Movie Based On Iconic Video Game

The House of the Dead, a popular 1997 horror video game, is getting a new film adaptation from write

"The Great Circle: An Indiana Jones Adventure Against Game Fatigue"

In 1981, Ebert praised "Indiana Jones and the Raiders of the Lost Ark." In 2024, MachineGames' "Indi

VGC’s BitSummit Game of the Show is Sonokuni, a J-Hip-Hop gem inspired by Hotline Miami

The article discusses the Chibi-Robo series composer Hirofumi Taniguchi's approach to the soundtrack

New Antarctic Horror Game NEDRA Coming Q2 2025

Nightdive's The Thing remaster makes one crave winter horror. Solo dev Davit Andreasyan offers NEDRA

tidebringer.top

‘I feel like a new designer’: inside the renaissance of Tory Burch

Tory Burch's Radical Reinvention: Embracing Experimentation and Shedding the "On-Brand" Shackles

Redefining the Tory Burch Brand: A Toryssaince in the Making

Embracing Experimentation and Shedding the "On-Brand" Shackles

Challenging Perceptions and Embracing the Unexpected

Fabric, Silhouette, and Texture: The New Tory Burch Aesthetic

Embracing Ambition and Empowering Women

Redefining American Fashion: Tory Burch's Influence and Legacy

The "Pierced" Mule: A Symbol of the New Tory Burch

Top Articles

Related Article